INSNA - Bibliographical References by Keyword

Internationl Network for Social Network Analysis

Keyword Index Author Index Main Bibliography Listings

Bibliographic References by Keyword - Market Research

Kanamitsu, J. Network Models of Brand Relationships: brand power, a brand portfolio and an extension to tripartite networks. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

Oster, D., Schoder, D., Putzke, J., Fischbach, K., Gloor, P. & Steinfels, S. Tell your customers what they really want to hear! – Improving the effectiveness of advertising campaigns in the financial sector using SNA on the Web2.0. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

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