INSNA - Bibliographical References by Keyword

Internationl Network for Social Network Analysis

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Bibliographic References by Keyword - Marketing

Carmi, E., Oestreicher-Singer, G. & Sundararajan, A. Spreading the Oprah Effect: The Diffusion of Exogenous Demand Shocks in Recommendation Networks. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

Chandler, J. & Vargo, S. Value creation in market networks: The importance of exchange-as-service and resource integration. (2009). Proceedings from Sunbelt XXIX. Bahia Hotel, Mission Beach San Diego :.

Chandler, J. Triads Embedded: Mobilizing Service Systems in the Evolving Advertising and Media Markets. (2009). Proceedings from Sunbelt XXIX. Bahia Hotel, Mission Beach San Diego :.

Chung, H. Evaluation of Online Social Networks – Toward Developing Applications. (2009). Proceedings from Sunbelt XXIX. Bahia Hotel, Mission Beach San Diego :.

Corbett-Cyr, J. & Lyons, K. Tweet, Tweet: Information Diffusion in an Informal Online Network. (2009). Proceedings from Sunbelt XXIX. Bahia Hotel, Mission Beach San Diego :.

Coyle, J., Smith, T., Silver, D. & Platt, G. Consumer Processing of Marketers’ Responses on Micro-blogging Platforms. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

Greenberg, B. & Ruggeri, D. Friday Night at the Movies: How Hollywood Decides What You’ll Be Watching This Weekend. (2009). Proceedings from Sunbelt XXIX. Bahia Hotel, Mission Beach San Diego :.

Hamaoka, Y. Dual Opinion Leader: A Comparison between Japan, USA, and China. (2009). Proceedings from Sunbelt XXIX. Bahia Hotel, Mission Beach San Diego :.

Kuwashima, Y. Word of moth effect in the network. (2009). Proceedings from Sunbelt XXIX. Bahia Hotel, Mission Beach San Diego :.

Oster, D., Schoder, D., Putzke, J., Fischbach, K., Gloor, P. & Steinfels, S. Tell your customers what they really want to hear! – Improving the effectiveness of advertising campaigns in the financial sector using SNA on the Web2.0. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

Oster, D., Steinfels, S., Putzke, J., Fischbach, K., Gloor, P. & Schoder, D. Measuring and enhancing advertising success using SNA on the web. (2009). Proceedings from Sunbelt XXIX. Bahia Hotel, Mission Beach San Diego :.

Passiante, G., Del-Vecchio, P., Rollo, D., Schina, L. & Grippa, F. Exploiting the knowledge shared among the members of a virtual community: collaborative innovation processes in a global automotive company. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

Plant, E. The Price of Dreams: An Examination of the Market for Thoroughbred Yearlings- MIXED METHODS STUDIES. (2009). Proceedings from Sunbelt XXIX. Bahia Hotel, Mission Beach San Diego :.

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