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Internationl Network for Social Network Analysis

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Bibliographic References by Keyword - Viral Marketing

Abdo, A. How the efficiency of degree based seed groups in social diffusion varies with commitment constraints. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

Aral, S. & Walker, D. dentifying Peer Influence in Massive Online Social Networks: A Platform for Randomized Experimentation on Facebook.. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

Coyle, J., Smith, T., Silver, D. & Platt, G. Consumer Processing of Marketers’ Responses on Micro-blogging Platforms. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

Marchegiani, L., Brunetta, F. & Vicentini, F. IUNGERE OR GAUDERE?AN INVESTIGATION OF TERTIUM IUNGENS AND TERTIUM GAUDENS STRATEGIES IN ONLINE BUSINESS SOCIAL NETWORKS. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

Putzke, J., Dopstadt, L., Schoder, D. & Fischbach, K. The Effectiveness of Seeding Viral Marketing Campaigns to Central and Peripheral Actors in Social Networks. (2010). Proceedings from Sunbelt XXX. Riva del Garda Fierecongressi, Trento, Italy :.

Zorbach, T. & Pfeffer, J. Pizza Talk 2: Do Influentials matter?. (2009). Proceedings from Sunbelt XXIX. Bahia Hotel, Mission Beach San Diego :.

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