Social Network Approaches for Behavior Change
Tom Valente
This workshop introduces the many ways that social networks influence individual and network-level behaviors. It also provides a brief introduction to analytic approaches for understanding network influences on behaviors; and reviews existing evidence for the utility of using social network data for behavior change in a variety of settings including health behaviors and organizational performance. The workshop presents a typology of network interventions and reviews existing evidence on the effectiveness of network interventions. (Students familiar with the R environment may follow an R script written to demonstrate the 24 or so tactical interventions presented.) No software or computing requirements are needed. The workshop will be conducted by Tom Valente who has been developing and implementing network-based interventions for over 20 years. No pre-requisites.